Browsing All Posts published on »February, 2011«

To hire a ghostblogger or not – what we are – what we are not

February 28, 2011

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Ghostblogger we are. Carpetbaggers we are not. There is nothing wrong with hiring a blogging and social media agency to help you with starting your social media and business blogging campaign. There are many advantages to doing. Most important is cost. It costs you much less to hire a ghostblogger than for you to commit […]

Your search engine optimization is working, should you stop your pay per click?

February 25, 2011

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Search Engine Optimization is an effective way to get organic traffic from users of Google and Bing. There are some SEO Consultants that would like you to think it is the only way to get traffic. At Professional Blog Service, we believe in the funnel. Search Engine Optimization is an important part of your strategy. […]

Is Social Media a Buzzword?

February 22, 2011

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What is the fascination we have with buzzwords? Social media is no exception, there is always a buzzword out there to describe what can really be filtered down into something we already do. Social media simply is connecting and conversing with people. It is the essence that the “Clue Train” talked about back in 2000. […]

The Secret To Effective Business Blogging

February 18, 2011

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Seems like most business blogs are like a bad 90 day relationship… It’s all fun at the beginning and everyone is in love with writing every day for the first month on the business blog. Everyone can’t wait to sit in front of their computer and write. They check their web stats to see if […]

12 Business Blog Essentials

February 15, 2011

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There are about a million items a business blog could have, but the essentials make up a short list. Some essentials relate to blog structure, others relate to the message you provide on key pages. Get the following 12 essentials right and your business blogging will get serious results. Also, be sure to check out the bonus at the bottom of the list.

Why aren’t more sites mobile browser compatible?

February 11, 2011

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Mobile browsing will only be more important I was curious to see what the stats are on a mobile browsersmobile browsers. It seems too small to me. With the rise of Smart Phones, I know that I spend more time using my phone for mobile browsing. The problem I see is most sites are just […]

Conversion Points: A Lesson in the Obvious

February 10, 2011

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Let’s talk about conversion points. These beauties are a feature built into all well structured business blogs that create immediate transactions, sales or leads. They can be as simple as a well-placed button that says, “Buy Now” or “Get the White Paper.” One Step or Two A great conversion point lets the customer make the transaction without leaving the page. This makes it simpler and faster for the consumer to buy—and what’s faster for the consumer is faster and potentially more profitable for the business owner. A next-best option is for the conversion point to lead the customer to the shopping cart or form. While it takes more time and effort on the consumer’s part for the sale, it still results...