Browsing All posts tagged under »facebook«

It only takes 10% to start a movement in Social Media

August 31, 2011

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Business blogging and social media can be effective in helping products or services find an audience to generate conversations. Business blogging is the hub of any social media campaign. Yet, how do you move large segments of the population to evangelize your product or service like a preacher can move a congregation? Scientists at Rensselaer […]

It matters what you say in business blogging and social media

July 26, 2011

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It’s interesting how many people think that what they say in the big conversation either is or should be exempt from consideration when big decisions are being made – like the decision to hire you or contract your firm. Setting aside politics for a moment, simple emotional outbursts like this have great impact:

Social media experts – You don’t join a gym if you want to play golf

June 9, 2011

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Are you talking to a social media expert? In social media marketing, it is important to understand the audience you are trying reach. It’s also important to understand that if golfers are the market you are targeting, your chances of finding them at the gym may be limited to 1/10. There are three major types […]

Why try to brand a social media network?

March 4, 2011

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Why do we always try to reinvent the wheel when it comes to social media or even eCommerce? Unless you are trying to create something completely new to create a new category, trying to copy what is already successful could be a challenge. Everyone wants a walled garden where their clients and prospects can be herded […]