Browsing All posts tagged under »linkedin«

Social media experts – You don’t join a gym if you want to play golf

June 9, 2011


Are you talking to a social media expert? In social media marketing, it is important to understand the audience you are trying reach. It’s also important to understand that if golfers are the market you are targeting, your chances of finding them at the gym may be limited to 1/10. There are three major types […]

Why try to brand a social media network?

March 4, 2011


Why do we always try to reinvent the wheel when it comes to┬ásocial media or even eCommerce? Unless you are trying to create something completely new to create a new category, trying to copy what is already successful could be a challenge. Everyone wants a walled garden where their clients and prospects can be herded […]