Browsing All posts tagged under »Social Media«

It only takes 10% to start a movement in Social Media

August 31, 2011

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Business blogging and social media can be effective in helping products or services find an audience to generate conversations. Business blogging is the hub of any social media campaign. Yet, how do you move large segments of the population to evangelize your product or service like a preacher can move a congregation? Scientists at Rensselaer […]

It matters what you say in business blogging and social media

July 26, 2011

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It’s interesting how many people think that what they say in the big conversation either is or should be exempt from consideration when big decisions are being made – like the decision to hire you or contract your firm. Setting aside politics for a moment, simple emotional outbursts like this have great impact:

Social media experts – You don’t join a gym if you want to play golf

June 9, 2011

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Are you talking to a social media expert? In social media marketing, it is important to understand the audience you are trying reach. It’s also important to understand that if golfers are the market you are targeting, your chances of finding them at the gym may be limited to 1/10. There are three major types […]

Bog writing isn’t successful if there is no content

March 6, 2011

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Blog writing is an important ingredient to any B2B Social Media Campaign Blog writing can be hard. Not for creativity, but for time. See, it takes some discipline to consistently feed your blog writing. But it is the most important thing you can do to to feed your B2B social media campaign. Why? Well, let’s […]

Why try to brand a social media network?

March 4, 2011

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Why do we always try to reinvent the wheel when it comes to social media or even eCommerce? Unless you are trying to create something completely new to create a new category, trying to copy what is already successful could be a challenge. Everyone wants a walled garden where their clients and prospects can be herded […]

To hire a ghostblogger or not – what we are – what we are not

February 28, 2011

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Ghostblogger we are. Carpetbaggers we are not. There is nothing wrong with hiring a blogging and social media agency to help you with starting your social media and business blogging campaign. There are many advantages to doing. Most important is cost. It costs you much less to hire a ghostblogger than for you to commit […]

Is Social Media a Buzzword?

February 22, 2011

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What is the fascination we have with buzzwords? Social media is no exception, there is always a buzzword out there to describe what can really be filtered down into something we already do. Social media simply is connecting and conversing with people. It is the essence that the “Clue Train” talked about back in 2000. […]